AnswerLab Uncovers User Expectations Across Web, Smartphone and iPad Platforms

AnswerLab Uncovers User Expectations Across Web, Smartphone and iPad Platforms
Consumers see no value in iPad apps that merely mimic the website, according to a new report from AnswerLab, a firm specializing in user experience research. They have huge expectations for a differentiated experience that stands out as unique from other channels. The report provides digital content owners and marketers with insights on how consumers buy and use applications and websites on …

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